About DAX Studio
Digital product studio.
Websites, apps and AI systems, designed and built for businesses that want to be the obvious choice. A studio in Cardiff, working UK-wide, taking on fewer and bigger clients: architects, property and lettings, construction and design-build, clinics, premium hospitality and motoring.
We are makers
opinionated
obsessive.
- 01
Craftsmanship
We care about every detail of the work.
- 02
Independent thinking
We tell you what we think, not what's easy to hear.
- 03
Pride
We want to be glad to say 'I built this.'
- 04
Excellence
The last details get the same care as the first.
- 05
Long-term
We work in relationships, not transactions.

Standards built to last.
How we work
Strategy meets execution
Most agencies pick a lane. We design AND build, so what we ship matches what we promised on the strategy call.
Direct line to the director
You don't talk to an account manager. You talk to the people doing the work, a consistent senior team from day 1 to day 200.
Long-term over launch
We don't disappear after go-live. The monthly retainer model means your site keeps improving, not just keeping the lights on.
Meet the director

Director
Ruben
Ruben runs every project at DAX Studio, from the first call to launch and the months after it. You deal with him directly: he plans the site, signs off the design and the build, and keeps an eye on how it performs in search and ads once it's live.
The website, and the work
that brings people to it.
We design and build the website, then make sure the right people find it through search and Google Ads. One studio and one point of contact, from the first call onwards.
Websites
- Designed and built from scratch
- Fast and easy to update
- Made to turn visits into enquiries
Web apps
- Client portals and dashboards
- Booking and quoting tools
- Built around how you work
SEO
- Technical and on-page SEO
- Local search and Business Profile
- Monthly reporting
Google Ads
- Search campaigns
- Landing pages that convert
- Tracking set up properly
AI Implementation
- Assistants and chatbots
- Less repetitive admin
- Fitted to the tools you use
When you want to be the obvious choice, the website has to earn its keep. It should look the part, load fast and be easy to find, so the right people pick up the phone.
What clients say
In their own words.
Ruben at DAX Studio has been an absolute dream to work with. He made the entire website design process feel easy and stress-free. He's not only highly skilled at what he does, but he also brought thoughtful suggestions and creative ideas to the table that have really improved the final site.
Hannah
FLEX Construction
From start to finish the whole process has been handled with the highest level of professionalism. From the first phone call to the final call, I felt understood, listened to and valued.
Aaron
Chalk & Cheese
They understood exactly what we wanted. Their communication is amazing, always on hand to help! We're over the moon with the final project.
Joao
ArchiGold Design
How we engage
Two ways to work with us: a monthly retainer, or a fixed-scope project. Both get the same team.
We work as part of your team, month after month: updates to the website, SEO and Google Ads, with the same people looking after it every time.
- Flexible monthly scope
- Priority access to the team
- Continuous improvement
What working with DAX feels like
You get a same-day reply on weekdays, a real human answering you, and a shared Slackso we're not stuck in email.
Plus full code ownership, transparent pricing, and a 30-day off-ramp if it ever stops being the right fit. No lock-in.




