A credible lettings presence with a valuation-capture funnel and a two-way referral loop into its sister investment business.
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Elm & Ivy is the lettings arm of the Dugard Group. They were losing leads to competitors who looked more established online, no proper website, minimal social presence, and no clear way for landlords to request a property valuation.
They needed to look like a credible, established lettings agency from day one, capture landlord valuation leads, and tie into the parent Dugard Group to create referrals between investment and lettings.
A clean, professional site that positions Elm & Ivy as an established lettings agency from day one.
A prominent “Book a Valuation” CTA, structured service pages and landlord/tenant information capture landlord leads directly.
Cross-promotional sections link to the Dugard Group investment business and back, creating a two-way referral channel between sister companies.
Elm & Ivy now has a professional online presence, a valuation funnel that captures landlord leads, and a mutual referral channel with Dugard Group across property investment and lettings.