How we work
Two separate websites, one for wedding bands, one for jewellery, combined into a single, beautifully designed B2B platform that prices itself against the live metals market.
Hanalex supplies wholesale wedding bands and jewellery to trade buyers across the UK, but the business was split across two separate websites, one for wedding bands and another for jewellery. On top of that, prices move constantly with the live precious-metals market, and keeping the catalogue current meant repricing hundreds of products by hand.
Two disconnected sites made the brand feel fragmented and doubled the upkeep. And because wholesale prices track the live gold, platinum, palladium and silver markets across every metal, size and width combination, a static catalogue is wrong almost immediately, with manual updates eating hours and inviting errors.
We combined the separate wedding-bands and jewellery websites into a single, cohesive platform, one beautifully designed home for the entire range.
A login-gated B2B store where approved trade customers configure a ring by metal, size and width and see today’s price instantly.
Prices recalculate automatically against the live metals market and refresh across the whole catalogue, no manual updates, no stale prices.
We stay on as their team, refining the buyer journey and extending the platform as the business grows.
Hanalex now run one beautifully designed platform instead of two, and it keeps its own prices current against the live market. Manual errors are gone, the team has reclaimed hours every week, and trade buyers get prices they can trust.